The Rise of the Hospitality Sector in Australia

August 2023

In the wake of the COVID-19 pandemic, 2023 marks a robust resurgence for Australia’s tourism and hospitality sectors, presenting a year teeming with opportunities. Highlighting the demand, Barcats, a job search platform, documented nearly 200,000 vacancies nationwide as of October 2022. Amid these staffing challenges, TAFE institutions and RTOs emerge as crucial players, poised to train and ready the workforce, ensuring Australia stays adept at catering to the escalating needs of the hospitality industry.

What is the Hospitality Industry?

The hospitality industry covers a broad range of leisure and customer satisfaction services. Primarily, it revolves around accommodation, food and beverage, events, tourism, and entertainment. From hotels and restaurants to theme parks and cruise lines, the industry ensures guests are treated with the utmost care, comfort, and attentiveness. It thrives on creating memorable experiences underpinned by service excellence, cultural understanding, and the personal touch that makes travellers feel at home even when they’re miles away.

Top Hospitality Industry Trends

1. Tech-Driven Guest Experiences

Digital trends like the Internet of Things (IoT) are becoming a major contributor to the Hospitality Industry. Technology enables hotels to minimise energy costs and optimise the overall hotel experience without any human interface. Mobile integration also plays a large part in transforming hospitality through the incorporation of mobile apps. These can add or create loyalty and provide new methods of service delivery.

2. The Rise of the Deal-Seekers

Global economic challenges are making deal-seeking consumers commonplace. Hospitality venues are now tasked with delivering value deals, personalised offers, and timely promotions that resonate with these consumers’ heightened price sensitivity.

3. Wellness in Hospitality

Health-conscious consumers and individuals with time-poor lifestyles have benefitted the hospitality sector immensely due to eating out and ready-made meals. Social media platforms such as Facebook, Instagram and Pinterest are transforming the game, with over 1 in 5 Instagram users taking part in ‘foodstagramming’, and sharing their meals with the world.

4. Hyper-Personalisation

In 2023, the era of generic, one-size-fits-all services in hospitality is giving way to the rise of hyper-personalised experiences. Hospitality businesses are leveraging Customer Relationship Management (CRM) and Customer Experience Management (CEM) platforms to craft individualised interactions, delivering services that align perfectly with each customer’s unique preferences.

How Can Learning Institutions Use These Trends to Their Advantage?

In order to continue climbing the ladder of success, access to a highly skilled workforce is essential. However, the sector faces significant challenges in finding these workers. Knowledge shortages are becoming a reoccurring issue in skills such as teamwork, product knowledge and communication. Ultimately, this is negatively impacting workforce supply. With VET being the primary provider of employees to these sectors, it is imperative that students get the training they need to fulfil such demanded roles.

As we navigate the dynamic landscape of the hospitality industry, it’s clear that its future is expansive, underpinned by global trends, diverse sectors, and evolving consumer attitudes. This environment underscores the growing demand for highly skilled and innovative talents in the workforce, a need that our SIT resources at Didasko Learning Resources adeptly address.

With various offerings in the hospitality industry, like Certificate III in Hospitality Restaurant Front of House, our products deliver top-tier learning materials that combine a comprehensive understanding of subjects such as cookery, customer service, food and beverage, and tourism.

Through the integration of insights from industry experts, our resources are not just contemporary and engaging but are also designed to enrich the student learning experience. At Didasko Learning Resources, we’re committed to providing world-class online materials that pave the way for the hospitality professionals of tomorrow.

Find out more about our SIT resources and employment opportunities within these sectors.

Start Offering Hospitality Courses Today

Ready to start offering hospitality courses at your RTO or TAFE institution? Check out our hospitality courses, including our highest qualification for this industry, the Advanced Diploma of Hospitality Management course. By integrating hospitality courses into your institution’s curriculum, you not only tap into a booming industry but also equip your students with the skills and knowledge to thrive in a diverse and dynamic field. Didasko Learning Resources provides comprehensive course materials that set the gold standard, ensuring that your offerings are both current and compelling. Take the leap today and prepare your students for a future rich in opportunities within the hospitality sector.

Going beyond Hospitality Courses

At Didasko Learning Resources, our commitment doesn’t merely end with hospitality. While we have built a robust reputation for our eLearning materials in the hospitality sector, we’re equally passionate about venturing into other culinary arts, most notably patisserie. We recognise the importance of offering diverse learning avenues, and with the ever-growing interest in the fine craft of patisserie, it only felt natural to extend our expertise. By doing so, we aim to provide your students with a broader palette of skills, nurturing their talents in both the hospitality and patisserie sectors. So, whether you’re planning to offer courses in hotel management or foster learning in the art of baking, we’re here with the materials to support every step of your ventures. Check out our patisserie course materials today.