This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
|BSBMKG507||Interpret market trends and developments||Core|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core|
|BSBPMG522||Undertake project work||Core|
|BSBFIM501||Manage budgets and financial plans||Elective|
|BSBLDR502||Lead and manage effective workplace relationships||Elective|
|BSBMKG501||Identify and evaluate marketing opportunities||Elective|
|BSBMKG502||Establish and adjust the marketing mix||Elective|
|BSBMKG506||Plan market research||Elective|
|BSBMKG510||Plan e-marketing communications||Elective|
|BSBMKG514||Implement and monitor marketing activities||Elective|
|BSBMKG537||Plan social media engagement||Elective|
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