Diploma of Marketing and Communications

Qualifications list

Requirements

• 3 Core
• 8 electives
• 1 elective from any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level. View qualifications for options.
• Core units in BSB42415 Certificate IV in Marketing and Communication

Qualification units

Code	Unit name	Type
BSBMKG507	Interpret market trends and developments	Core
BSBMKG523	Design and develop an integrated marketing communication plan	Core
BSBPMG522	Undertake project work	Core
BSBFIM501	Manage budgets and financial plans	Elective
BSBLDR502	Lead and manage effective workplace relationships	Elective
BSBMKG501	Identify and evaluate marketing opportunities	Elective
BSBMKG502	Establish and adjust the marketing mix	Elective
BSBMKG506	Plan market research	Elective
BSBMKG510	Plan e-marketing communications	Elective
BSBMKG514	Implement and monitor marketing activities	Elective
BSBMKG537	Plan social media engagement	Elective

Qualifications list