Packaging Rules

12 units must be completed:

  • 5 core units
  • 7 elective units, consisting of:
    • 3 elective units must be selected from Group A
    • 2 elective units must be selected from Group B
    • for the remaining 2 elective units:
    • up to 2 units may be selected from Groups A and B

Entry Requirements

Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication

or

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full-time relevant work experience.

Refer to the qualification page for details.

BSBMKG541
Identify and evaluate marketing opportunities
BSBMKG542
Establish and monitor the marketing mix
BSBMKG552
Design and develop marketing communication plans
BSBMKG555
Write persuasive copy
BSBPMG430
Undertake project work
Group A – Marketing
BSBMKG543
Plan and interpret market research
BSBMKG546
Develop social media engagement plans
BSBMKG551
Create multiplatform advertisements for mass media
SIRXOSM007
Manage risk to organisational reputation in an online setting
SIRXMKT006Coming Soon
Develop a social media strategy
Group B – Transferable Skills
BSBCMM511
Communicate with influence
BSBFIN501
Manage budgets and financial plans
BSBPEF501
Manage personal and professional development
BSBTEC404
Use digital technologies to collaborate in a work environment
BSBOPS504Coming Soon
Manage business risk
BSBSTR501Coming Soon
Establish innovative work environments